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[HCG22-P03] Analysis of Eye Movement Behavior and Gender Differences in Landscape Viewing Based on Eye Tracking Technology(Case Study: Mizumoto Park)
Keywords:Eye-tracking technology, Eye movement, Urban park, Visual preference
The visual quality of urban parks is important to our life. Designers need to understand people's preferences about landscapes to create urban green spaces with high visual quality. Now there are more studies on subjective evaluation of visual quality but less objective evaluation in the field of landscape. Eye-tracking technology can provide objective data based on physiology, now it has been gradually introduced into research in various fields.
In this study, we use eye-tracking technology to analyze people’s eye movement behavior when viewing landscape in Mizumoto Park and combine it with the subjective evaluation to understand their visual preferences for landscapes. The results show 1. When eye-catching things are separate existences (one or several) in a scene, people will stare at these specific things for a long time. But when eye-catching things exist in groups, people's eyes will stop for only a while at various points in this range. 2. The correlation between subjective evaluation and the Eye movement indicators is very weak. Eye movement behavior depends more on the position of the element, and subjective evaluation depends more on the proportion of the element. People are more likely to think that photos with a lot of green and a little hardscape are more beautiful. 3. Males are more likely to have the action of saccade while females are tending to gaze at single points longer. 4. When people watch the landscape, almost no one cares about the sky or the road. Pedestrians and artificial structures tend to attract absolute attention. 5. In addition to common preferences, females prefer to gaze at background trees, flowers, water surfaces, while males prefer elements such as color-leaved trees, shrubs, objects in water (plants, stones, etc.).
The results of this study can improve the landscape evaluation system and provide a reference for the improvement of urban parks.
In this study, we use eye-tracking technology to analyze people’s eye movement behavior when viewing landscape in Mizumoto Park and combine it with the subjective evaluation to understand their visual preferences for landscapes. The results show 1. When eye-catching things are separate existences (one or several) in a scene, people will stare at these specific things for a long time. But when eye-catching things exist in groups, people's eyes will stop for only a while at various points in this range. 2. The correlation between subjective evaluation and the Eye movement indicators is very weak. Eye movement behavior depends more on the position of the element, and subjective evaluation depends more on the proportion of the element. People are more likely to think that photos with a lot of green and a little hardscape are more beautiful. 3. Males are more likely to have the action of saccade while females are tending to gaze at single points longer. 4. When people watch the landscape, almost no one cares about the sky or the road. Pedestrians and artificial structures tend to attract absolute attention. 5. In addition to common preferences, females prefer to gaze at background trees, flowers, water surfaces, while males prefer elements such as color-leaved trees, shrubs, objects in water (plants, stones, etc.).
The results of this study can improve the landscape evaluation system and provide a reference for the improvement of urban parks.