5:15 PM - 7:15 PM
[O02-P03] Science communication meets art
★Invited Papers
We are surrounded by things based on scientific findings. Society can no longer exist without science, and no one living today can survive without it. It is becoming increasingly important for each citizen to obtain reliable scientific information and act independently. On the other hand, from the standpoint of researchers, especially those affiliated with public research institutes and universities, they are accountable to society, as the majority of their research expenses are funded by taxes.
Under these circumstances, science communication, in which experts disseminate scientific information in an easy-to-understand manner and interact and exchange opinions with the lay public, is becoming increasingly important. However, the system for science communication has not yet been fully developed, and experts often play the role of science communicators. On the other hand, to explain scientific content in a clear and concise manner, a wide range of skills are required, including plain and attractive writing, illustration, design, and communication skills. Needless to say, it is impossible to demand individual researchers to possess all of these skills, and scientific communication should be a collaborative effort among multiple professions.
Based on this concept, I have established a company specializing in scientific communication, mainly producing scientific publicity materials, with the goal of establishing scientific communication as a new industry in society. In order to create scientific communication materials, it is first necessary to share the content and implications of the research with illustrators, designers, writers, etc. In other words, this is scientific communication itself between specialists and non-specialists. Through these efforts, I have had the intuition that the process of extracting the essence of what one wants to convey by collecting the wisdom of each party is unexpectedly analogous to the activities of artists who are trying to get to the essence of things. In this talk, I would like to start from this intuition, and discuss the landscape of science that emerges from the intersection of science communication and art.
Under these circumstances, science communication, in which experts disseminate scientific information in an easy-to-understand manner and interact and exchange opinions with the lay public, is becoming increasingly important. However, the system for science communication has not yet been fully developed, and experts often play the role of science communicators. On the other hand, to explain scientific content in a clear and concise manner, a wide range of skills are required, including plain and attractive writing, illustration, design, and communication skills. Needless to say, it is impossible to demand individual researchers to possess all of these skills, and scientific communication should be a collaborative effort among multiple professions.
Based on this concept, I have established a company specializing in scientific communication, mainly producing scientific publicity materials, with the goal of establishing scientific communication as a new industry in society. In order to create scientific communication materials, it is first necessary to share the content and implications of the research with illustrators, designers, writers, etc. In other words, this is scientific communication itself between specialists and non-specialists. Through these efforts, I have had the intuition that the process of extracting the essence of what one wants to convey by collecting the wisdom of each party is unexpectedly analogous to the activities of artists who are trying to get to the essence of things. In this talk, I would like to start from this intuition, and discuss the landscape of science that emerges from the intersection of science communication and art.