[2K4-NFC-3b] [NFC Session] NFC-3 PADSED (Product and Activity Design Support based on Event Database)

[2K4-NFC-3b-01] Analysis and utilization of the action history of the event participants

〇Tomoyuki Owada¹, Kazuya Yamashita¹, Tomotaka Omae¹, Yoichi Motomura¹ (1. National Institute of Advanced Inductrial Science and Technology)

Keywords:pLSA, data mining

There’s more application in the field of data collection and data analysis recently. POS data for marketing, search or access log in web, image data with GPS to track human action history, are the remarkable examples. In this research, we collected the action history of the event participants by using ID card. We report the result of clustering using pLSA , the investigation for the causal relationship between participants’ movement and booths arrangement, and also consider more application in the future of this system.