[2G4-OS-2b] データ流通社会における技術基盤と異分野連携(2)

[2G4-OS-2b-02] Design of Data Flow Process among Multiple Organizations for PR Measurement

〇Kunihiko Ueshima¹, Taito Tosaka², Kohei Taniguchi³, Teruaki Hayashi⁴, Yukio Ohsawa⁴ (1. Japan Data Exchange, Inc., 2. OZMA, Inc., 3. Kikkoman Corporation, 4. School of Engineering, The University of Tokyo)

Keywords:Data Flow, PR Measurement, Time-series Data

In this study, we designed and conducted the process of data flow to evaluate the effectiveness of PR and communication. Based on the process, we obtained 15 datasets from 15 different companies in about four months and created the integrated time-series data on trends of the product market, taking account of seasonality, trends, advertisement and PR activities, and unexpected events. The result suggests that our method can reduce the cost and failure risk in flowing data among multiple organizations and encourage the sustainable use of various data, reducing the workload of all the stakeholders as smooth as possible.