[2M3-J-13] AI application: consumption and market

[2M3-J-13-03] Discrepancy prediction between the results purchase and pre-listening of the face-to-face sales

〇Takumi Uchida^1,2, Kenichi Yoshida² (1. Recruit Communications Co., Ltd., 2. University of Tsukuba Graduate School)

Keywords:face-to-face sales, machine learning

It is difficult to interview real hope from customer through face-to-face consultation. For example, when customers try to purchase houses, even if they explain their hope to the sales staffs, they frequently purchase houses which are different from what they explain before. In other words, getting real hope of customer from face-to-face consultation is a difficult task.
As the result, sales staff cannot offer satisfactory houses and lose their customers. In this study, we conducted a questionnaire on customers who bought house to see the relationship between pre-lisning results from them and their actual purchases.