Presentation information

General Session

General Session » [GS] J-3 Data mining

[4B3-J-3] Data mining: contacts with customers

Fri. Jun 7, 2019 2:00 PM - 3:20 PM Room B (2F Main hall B)

Chair:Yoshinori Hjikata Reviewer:Koji Kozaki

2:20 PM - 2:40 PM

[4B3-J-3-02] An Analytics on Consumers' Behavior of Buying Olive Oil and its Application to Local Physical Shop

Asuka Sakai2, Hiroaki Maruhashi2, Yukinobu Hamuro2, 〇Munehiko Sasajima1, Naoki Katoh2, Takeaki Uno3 (1. Unicersity of Hyogo, 2. Kwansei Gakuin University, 3. National Institute of Informatics)

Keywords:in-store experiments, datamining, purchase history data

The goal of this research is to develop a general method to transfer sales promotion strategy, derived from analysis on wide area, to local real shop. The authors analyzed such consumers' characteristics who buy olive oils in Kansai region, and derived some hypothesis about their behavior. Based on the hypothesis, we designed a sales promotion strategy and applied it to a real shop in Hyogo prefecture.

The evaluation of the strategy itself is on going.