Relationship Between Concept Recognition of a Product/Service Brand and Willingness to Pay

Presentation information

International session

Tue. Mar 9, 2021 10:20 AM - 12:20 PM Room B (Zoom Meeting)

Chairman:Hiromi Fujimori(Tokyo University of Agriculture)

10:40 AM - 11:00 AM

*Takumi Kato¹ (1. Saitama University)

Keywords:Brand Concept, Loyalty, Emotional Value, Functional Value, Consistent Embodiment

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