The 17th Spring Annual Meeting of Japan Society of Kansei Engineering・ISASE2022

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General session

International session

[PM-1B] Affective Design & Measurement

Sun. Mar 27, 2022 1:00 PM - 3:00 PM Room B (Zoom Meeting)

Chairperson:Hiromi Fujimori(Tokyo University of Agriculture)

[PM-1B-06] Food labeling

Insights into consumer sensitivity and behavior from surveys on taste and functionality

*Hiromi FUJIMORI1, Akiko KITABATAKE2, Mihoko SUZUKI3 (1. University of Agriculture, Department of Food Environment Economics, 2. Kanagawa Agricultural Technology Center, Extension and Guidance Division, 3. Kanagawa Agricultural Technology Center, Planning and Management Division)

Keywords:Food labeling, functional food, consumer perceptions, nutritional properties, behavioral insights

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