The 18th Spring Annual Meeting of Japan Society of Kansei Engineering・ISASE2023

Presentation information

International session

General session

[PM-2B] Affective Marketing, Design and Business

Wed. Mar 8, 2023 3:20 PM - 5:40 PM Room B (Zoom Meeting)

Chairperson:Takatera Masayuki(Sinshu University)

4:00 PM - 4:20 PM

[PM-2B-03] Matte Finish vs Light Reflection: Effect of Car Exterior Finish on Product Attractiveness

*Takumi Kato1 (1. Meiji University)

Keywords:product design, perceived quality, CMF, surface finish, matte finish

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