The 22nd Annual Meeting of Japan Society of Kansei Engineering

Presentation information

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General session

[3A11-15] KANSEI Products / Brand strategy

Fri. Sep 11, 2020 4:15 PM - 6:00 PM Room A (Webex Meeting)

Chairman : Shinya Nagasawa

5:20 PM - 5:40 PM

[3A11-15-04] Branding Strategy of Richemont's Brands

How They Create Universal Brand Value
●録画あり

*Shinya Nagasawa1 (1. Waseda Business School)

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