[1A] Design Science Research Section "Multispace Design Model, Design Theory and Methodology"

[1A-02] Communication design of an unmanned sales place that connects farmers and consumers using design thinking

Consideration of the impact of the process of creating an unmanned sales place using design thinking on the business activities of farmers

*Takaya Hattori¹, Shuntaro Sugiura¹, Tatsuma Okubo¹, Kaoru Shinjo¹, Ritsuko Koike¹, Yugo Asai¹, Katsumi Hayakawa¹ (1. Kyoto University of the Arts)

Keywords:Communication design, An unmanned sales place, Design thinking

Japan's agriculture continues to decline due to the decline in rural areas and the declining agricultural population. In this study, in order to solve the problems faced by farmers using design thinking, we designed an unmanned sales place that has not been paid attention until now as a new communication medium that connects farmers and consumers. The design of the components of the unmanned sales place in line with AIDAS and the evaluation and improvement process were effective. The ingenuity of conveying the message from consumers to farmers has created a "new meaning" in the process of consumers buying crops.