[1A] Design Science Research Section "Multispace Design Model, Design Theory and Methodology"

[1A-05] Design Guidelines and Case Study: Enhance Trust between Peer-to-Peer in the Sharing Economy

*Shengping Han¹, Hiroaki KITAGAWA¹, Takeo KATO², Masaru MATSUMOTO³ (1. Graduate School, Keio University, 2. Keio University , 3. Coffee Tech)

Keywords:Sharing Economy, Trust, Service Design

The sharing economy enables users to share idle resources through digital platforms between peers and is one of the effective methods to solve the problem of waste. In the sharing economy, most services are established on the peer-to-peer relationship, which makes it crucial to find a way to enhance interaction between peers. In this paper, we proposed design guidelines to enhance trust between peer-to-peer and validated the design guidelines by using a case study.