[2B] Product Design Research Section "Experience Design"

[2B-01] Possibility of using memories to enhance attachment to services

*Hikaru Masuyane¹ (1. X DESIGN ACADEMY)

Keywords:Service design, Brand experience

In an age where quality and functionality are taken for granted, attachment is becoming increasingly important. This study focused on the use of memories as a factor that increases attachment to services. Currently, despite the great asset of memories of past experiences, it is often left to individual users to decide whether or not to recall them. The goal of this research is to develop a method that leverages memories to make users aware of the relationship they have formed with a service and to increase their sense of attachment to it. In this study, we explored the possibility of utilizing memories as the first step in this process.