[4A] Area Study

[4A-03] Verification of local promotional videos using Google Ads

Comparative verification of product promotion videos and interviews with local residents

*Kaori Matsubara¹, Takeshi Ikeda² (1. Fukui University of Technology Graduate School, 2. Fukui University of Technology)

Keywords:Regional Promotion, Google ads, Visual Expression Method

In our previous study, we produced three types of promotional videos for products with different expressions and attempted to verify them with Google ads. However, due to the differences in expression, it was difficult to verify the video expression. In this study, the product development story video that was verified in the previously produced Google ads and the newly produced interview video with local residents were placed in Google ads as comparison targets for comparative verification.