[9C] Design Evaluation, Kansei Engineering, Ergonomics

[9C-04] A Comparative Study between the Japanese and Chinese on Narrative Package Design

*Li Shengying¹, Sato Hiroki² (1. Chiba Institute of Technology Graduate School, 2. Chiba Institute of Technology)

Keywords:Narrative package, Attitude, Comparison

In recent years,the importance of package design is drawing attention.The package is advertised in various designs such as bottles of time limited.In this study,we would like to define this kind of packages as narrative packages and clarify the different attitude between Japanese and Chinese consumers toward those packages.The study was conducted in the form of questionnaires.As a result,we can find that consumers are interested in unique label.And the attitudes of Chinese and Japanese towards the design of narrative package are different.