THE 69th ANNUAL CONFERENCE OF JSSD

Presentation information

Poster

[PC] area_C

Sun. Jun 26, 2022 10:50 AM - 11:50 AM PC (Poster room)

[PC-11] Application of Brand Personality Scale for Logo Evaluation

*Algirdas Paskevicius1 (1. Chiba University)

Keywords:Brand Personality Scale, Logo Personality


The interest of this study is to promote the Japanese Brand Personality Scale as a method to evaluate logo personality. This research method was based on the idea that brand and logo personalities can be described using the same terms that describe human characteristics. Seven brands and logos of well-known Japanese companies were used as case studies.