KEER2020

Session information

Regular & Poster Sessions

[1401-07] Emotion and Design

Mon. Sep 7, 2020 12:55 PM - 3:20 PM Room 4

Chair:Jue Zhang

1:20 PM - 1:40 PM

[1401-07-02] BEYOND THE PRODUCT APPEARANCE

HOW DOES THE CONSUMER’S INDIVIDUAL CHARACTERISTICS INFLUENCE PRODUCT AESTHETIC AND FUNCTIONAL VALUE ON THE PREFERENCE?

(1) Real-time presentation with recording

*Tseng-Ping Chiu1, Carolyn Yoon2 (1. National Cheng Kung University, Industrial Design Department(Taiwan), 2. University of Michigan, Stephen M. Ross School of Business, Marketing Department(United States of America))

2:00 PM - 2:20 PM

*Farzaneh Paknejad1, Faezeh Almasi 1, Nasser Koleini Mamaghani 2 (1. MA Student, Industrial Design Department, School of Architecture and Environmental Design, Iran University of Science and Technology(IUST), Tehran(Iran), 2. Associate Professor, Industrial Design Department, School of Architecture and Environmental Design, Iran University of Science and Technology(IUST), Tehran(Iran))

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