[1205-08] Cognitive Diversity and Augmented Kansei 2

[1205-08-04] Viewer's Emotion and It's Associated Design Elements in Political Video-Based Medium using Thematic Analysis

(2) Video (VOD) presentation

*Shamsiah Abd Kadir¹, Anitawati Mohd Lokman², Shuhaida Mohamed Shuhidan^2,3 (1. Centre for Media and Information Warfare Studies, Universiti Teknologi MARA, Malaysia(Malaysia), 2. Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA, Malaysia(Malaysia), 3. Accounting Research Institute (ARI), Universiti Teknologi MARA, Malaysia(Malaysia))

Keywords:Thematic Analysis, Emotion, Malay Unity, Politics, YouTube