[1209-12] Cognitive Diversity and Augmented Kansei 3

[1209-12-01] The Impact of Quality Attribute on Purchase Intention

Take Unboxing Video as an Example

(3) Real-time presentation  without recording

*Derrick Yang¹, Min-Yuan Ma¹ (1. National Cheng Kung University(Taiwan))

Keywords:Unboxing Video, Rational and Emotional Cognition, Kano model, Video design, Purchase Intention