[1401-07] Emotion and Design

[1401-07-02] BEYOND THE PRODUCT APPEARANCE

HOW DOES THE CONSUMER’S INDIVIDUAL CHARACTERISTICS INFLUENCE PRODUCT AESTHETIC AND FUNCTIONAL VALUE ON THE PREFERENCE?

(1) Real-time presentation with recording

*Tseng-Ping Chiu¹, Carolyn Yoon² (1. National Cheng Kung University, Industrial Design Department(Taiwan), 2. University of Michigan, Stephen M. Ross School of Business, Marketing Department(United States of America))

キーワード：Product Aesthetics, Functionality, Product Value, The Centrality of Visual Product Aesthetics (CVPA), Consumer Psychology