[2201-05] Kansei Modeling: Theory, Methodology and Applications 2

[2201-05-05] Going Green in Mega-Sporting Events

Applying Attractiveness for Sustainable Product Innovation

(1) Real-time presentation with recording

Min-Yuan Ma¹, *Eric Chen-F Hsieh¹, Hsin-Yi Huang¹, Chen Peng¹, Tzu-Ching Lin¹ (1. National Cheng Kung University(Taiwan))

Keywords:Sustainable design, Product Innovation, Green Sport, Evaluation Grid Method, User Journey Map