[2312-15] Kansei and Visual Communication 2

[2312-15-03] Difference of color recognition and brand identification on color perception

(3) Real-time presentation  without recording

*CHIA-WEN TSAI^1,2, Deng-Chuan Cai¹, Chung-Shun Feng² (1. Graduate School of Design, National Yunlin University of Science and Technology(Taiwan), 2. Department of Industrial Design, Chaoyang University of Technology(Taiwan))

Keywords:Color preferences and emotions, Color perceptions, Brand identity