The 7th domestic Conference of Society for Serviceology

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Oral Presentation

Oral 12
Service experience

Sun. Mar 3, 2019 5:00 PM - 6:20 PM Room B (West Bldg. 9 W934)

Chair: Yoshinori Hara (Kyoto University)

5:00 PM - 5:20 PM

[B-12-01] Qualitative Research of Behavior Acquisition in the Service of Encouraging Behavioral Changes

-The Case of Healthcare Services-

*Chihiro Morito1, Keiko Kishimoto2, Hidehiko Sakurai3 (1. University of Marketing and Distribution Sciences, 2. Showa University, 3. Hokkaido University of Science)

Keywords:Self-efficacy, Health Behavior, Behavior Acquisition

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