Oral 8
Service quality & Customer loyalty

[B-8-01] A method to express customer psychology concerning purchase using physiological measurement

*Yasuyoshi Urata¹, Satoshi Sunami¹, Tatsunori Hara¹, Takaaki Kawanaka¹, Takashi Kato², Takuya Maruo², Hayato Kohama³, Masato Ooiwa⁴ (1. University of Tokyo, 2. Nexway Co., ltd., 3. FUTUREWOODS Co., Ltd., 4. SCOPE Inc.)

Keywords:consumer psychology, customer journey map, physiological measurement, sequence analysis, emotion