The 7th domestic Conference of Society for Serviceology

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Organized Session

Organized Session 5
Service design for behaviour change

Sun. Mar 3, 2019 3:30 PM - 4:50 PM Room C (West Bldg. 9 W933)

Chair: Masanao Takeyama (Keio University)

4:02 PM - 4:18 PM

[OS5-03] Promoting co-creative sales behavior by applying the BDSD method.

*Akihiro Sasaki1, Tomonari Yamada1, Kazuo Matsufuji1, Kahoru Tsukui2, Hiroshi Yamaguchi1, Masanao Takeyama2 (1. Dai Nippon Printing Co., Ltd., 2. Keio University)

Keywords:Sevice Design, Behavior Design, Design Thinking, Behavior Change, Business Reform

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