A Study on the Dynamics of Customer Loyalty Based on Purchase Behavior in the Digital Society

Presentation information

Oral Presentation

Academic Sessions

Tue. Mar 8, 2022 10:50 AM - 12:10 PM Room B (Zoom)

Chair:Hiroshi Naruse(NEC)

11:30 AM - 11:50 AM

*KEISUKE HASHIMOTO¹, KAZUYOSHI HIDAKA¹ (1. Dept. of Innovation Science, Tokyo Institute of Technology)

Keywords:Customer Loyalty, Online Consumer Behavior, Agent-based model

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