The 11th domestic Conference of Society for Serviceology

Presentation information

Oral Presentation

Academic Sessions

業界事例

Fri. Mar 10, 2023 9:20 AM - 10:35 AM Room E (Conference Room IV)

座長:白肌邦生(北陸先端科学技術大学院大学)

9:50 AM - 10:05 AM

[E-3-1-3] Process of Value Co-Creation in Real Estate Brokerage Service

“Knowledge Value” & “Emotional Value” are the Conclusive Factors to Create “Functional Value”

*Shinji Muraki1,2,3 (1. Graduate School of Global Business, Meiji University, 2. PROSIL, 3. Daiwa Real Estate Appraisal Co., Ldt)

Keywords:Knowledge Value, Emotional Value, Functional Value, real estate brokerage service, Value Co-creation

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