業界事例

[E-3-1-4] Research and Analysis of the Strategic Decision-Making of Mega-Franchisees

Verification of new strategic directions of the unknown players of the local economy

*Yuki Yamaoka^1,2 (1. Kyoto University Graduate School of Management, 2. Tokyo Small and Medium Enterprise management Consultant Association Franchise Research Society)

Keywords:franchise, mega-franchisee, circular integreted economy