The 12th domestic Conference of Society for Serviceology

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Oral Presentation

Academic sessions

Service design 2

Wed. Mar 6, 2024 9:30 AM - 10:50 AM Room B (119)

嶋田 敏（京都大学）

9:50 AM - 10:10 AM

[B-2-1-2] Design concept creation process utilizing an anthropological perspective relative to customer value

A case study of a new service "mercard"

*Miho MATSUZONO1,2, Yasunobu ITO1 (1. Japan Advanced Institute of Science and Technology, 2. Merpay, Inc.)

Keywords:Design Concept, Service Design, Design Anthropology

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