International Display Workshops General Incorporated Association

11:00 〜 11:30

[KeynoteAddress-4] BMW i Vision DEE - Your Ultimate Companion - Driven by Technology

*Michael Brachvogel1 (1. BMW AG)

https://doi.org/10.36463/idw.2023.0009

BMW i Vision Dee demonstrates our digital product vision for the future. It is a holistic thought on the way to Neue Klasse and comprises a new user interaction concept guiding the customer from outside/in into a world which emerges from real and virtual content. The technologies applied have been derived from BMW Group research programs.