2-III_am

[115] Analysis of the Impact of Festival Network on Local Communities

As a case study, Iyo Mishima district, Shikokuchuo City, Ehime Prefecture

○Shinichiro Shinonaga¹, Nobuhiko Matsumura², Yuka Kataoka² (1. Keio University Graduate School of Media and Governance Master's Program, 2. Ehime University Department of Environmental Design, Faculty of Co-creation Studies)

Keywords:festival activity, time perspective, local communities, regional attachment, social capital

The purpose of this study is to clarify how the festival network affects local communities. In this study, we focus on the degree of involvement in festival activities and use "regional attachment", "time perspective", and "social capital" as indicators to measure awareness of the local community. The research method is as follows: (1) a literature survey based on the past research on the impact of the festival on the region, (2) an interview survey in the target region, and (3) a survey on the festival and the region. As a result of the questionnaire analysis, it was revealed that those who participated in the festival had higher "regional attachment" , "social capital" and "time perspective on the future" than those who did not participate.