The 16th Spring Annual Meeting of Japan Society of Kansei Engineering・ISASE2021

Presentation information

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International session

[6B] Affective Education & Marketing

Tue. Mar 9, 2021 10:20 AM - 12:20 PM Room B (Zoom Meeting)

Chairman:Hiromi Fujimori(Tokyo University of Agriculture)

12:00 PM - 12:20 PM

[6B-06] Current status of development in private brand products and shifts in consumer attitudes

*Anon Seki1, Hiromi Fujimori1 (1. Tokyo University Of Agriculture)

Keywords:Private Brand, National Brand, Consumer Behavior

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