[3A] Info-D 1 "Thinking about "Non-Human-Centered Design""

[3A-05] Reconsider the Concept of Human-centered in Design from the Perspective of Environmental Ethics

A Case Study on MIKANKOMEKODORAYAKI produced by Odawara Orange Farm Regenerative Project in Japan

*Sakiko Ninomiya¹ (1. KANTO GAKUIN UNIVERSITY - School of Symbiosis Design)

Keywords:Human-Centered Design, Environmental Ethics, Community Support/Ecological Products

This study aims to reconsider the concept of "human-centered" in Design from the perspective of Environmental Ethics. Action research was adopted on a concrete case study of the design process of MIKANKOMEKODORAYAKI which was produced by Odawara Orange Farm Regenerative Project. In addition to the previously existing emotional involvement between the "MIKAN" and the individual seniors who care for them, it became clear that social involvement has strengthened and those sales of community support/Ecological products "MIKANKOMEKODORAYAKI" have created new economic involvement. To reconsider the concept of "human-centered" in Design from the perspective of Environmental Ethics and by connecting the two, we can reach the horizon of "design without center" where humans and non-human beings can live and breathe well.