The 87th Annual Convention of the Japanese Psychological Association

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Poster Presentation

Poster Presentation (On-site) » Social / Culture

Social / Culture

Fri. Sep 15, 2023 1:40 PM - 3:40 PM Poster Session Hall

[1C-021-PC] The effect package color and purchase involvement on brand attitude.

Does black packaging increase product importance perceptions?

.*Hiromitsu Maeda1, Miku Kishino1 (1.Kyoto Tachibana University)

Keywords:package color, visual weight, product importance perceptions

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