The 87th Annual Convention of the Japanese Psychological Association

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Poster Presentation

Poster Presentation (On-site) » Social / Culture

Social / Culture

Fri. Sep 15, 2023 1:40 PM - 3:40 PM Poster Session Hall

[1C-026-PC] Effects of brand items and interpersonal situations on brand choice behavior.

Analysis in relation to individual differences in self-consciousness.

.*Mie Tamura1 (1.Kobe City University of Foreign Studies)

Keywords:brand choice behavior, brand items, interpersonal situations

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