Social / Culture

[2A-021-PC] Visual Metaphors in Advertisements

Are visual metaphors viewed as being more effective than equivalent visual non-metaphor advertisements?

.*Natsuko Tatsuta¹, Birdsell Birdsell¹, Hiroaki Nakamura² (1.Hirosaki University, 2.Former Nagoya University of Economics)

Keywords:Visual metaphor, Advertisements, Creativity