[03-1a]Social / Culture 3

[1AM-022-PC] The effect of the perception of luxury consumption in a romantic context on product preference

The compare focusing on gender

.*Yurika Ono¹, Masanori Oikawa², Haruka Oikawa² (1.Kyoto Tachibana Univercity, 2.Doshisha University)

[Subject to Review of JPA Distinguished Poster Presentation Award]

Keywords:romantic love priming, luxury consumption, product preference