09:05 〜 09:45
[SB3-01] 10X Marketing Strategies
-from Global Consumers' Perspective-
キーワード：Food Diversity、Halal, vegetarian, vegan、Inbound tourism、Japanese cuisine、10x growth potential
【Introduction of speaker】
Master of Business Administration（MBA）, Kenichi Ohmae Graduate School of Business, March 2014
Co-Founder, Food Diversity Inc., 2014-Present
Co-Founder, Career Diversity Inc., 2020-Present
Co-Founder, Digital Furumai Co., Ltd., 2023-Present
Part-time Lecturer, Toyo University, 2021-Present
The Japanese food market holds significant potential to grow to ten times its current size. However, realizing this potential requires addressing the diverse food culture needs that are becoming increasingly important worldwide. In this presentation, I will discuss the current state and future prospects of accommodating diverse dietary requirements, such as Halal, vegetarian, vegan, and food allergies, which are rapidly gaining attention globally.
In the context of Japan's declining presence in the global economy, inbound tourism remains one of the few growth markets. Since the Tourism Nation Declaration in 2003, the number of foreign visitors to Japan has surged, increasing by 15% annually until 2019, with the economic scale also growing at an annual rate of 5%.
One of the most anticipated aspects of visiting Japan for foreign tourists is the culinary experience, a fact widely recognized. According to a survey by Japan National Tourism Organization (JNTO), "Japanese cuisine" ranks as the top attraction for visitors, with 70% of respondents citing it as a key reason for their visit.
On the other hand, many foreign visitors are often perplexed by the limited food options available in Japan. They may need to avoid certain foods for various reasons, including religious beliefs, lifestyle choices, or food allergies.
Globally, terms like Halal, vegetarian, vegan, and gluten-free are well-known, and many multinational companies have already made accommodations for these dietary needs as a standard practice. However, in Japan, it has been observed that up to 20% of foreign visitors report difficulties in finding suitable food, reflecting a significant gap between expectations and reality.
If Japanese food companies are considering expanding into the global market, inbound tourists can be regarded as a valuable potential customer base. Rather than viewing inbound tourists merely as a part of the domestic market, companies should recognize them as a future market segment and develop strategies accordingly. This approach allows for more efficient market testing and a deeper understanding of global consumer preferences without the extensive costs typically associated with international market entry.
In this presentation, I will outline specific strategies that leverage consumer needs and the 10X thinking approach to address this issue. The concept of 10X, primarily used in the tech industry, refers to bold ideas that break through the status quo. I will explore how this mindset can be applied to the Japanese food market, considering the potential for the market to grow to ten times its current size.
Master of Business Administration（MBA）, Kenichi Ohmae Graduate School of Business, March 2014
Co-Founder, Food Diversity Inc., 2014-Present
Co-Founder, Career Diversity Inc., 2020-Present
Co-Founder, Digital Furumai Co., Ltd., 2023-Present
Part-time Lecturer, Toyo University, 2021-Present
The Japanese food market holds significant potential to grow to ten times its current size. However, realizing this potential requires addressing the diverse food culture needs that are becoming increasingly important worldwide. In this presentation, I will discuss the current state and future prospects of accommodating diverse dietary requirements, such as Halal, vegetarian, vegan, and food allergies, which are rapidly gaining attention globally.
In the context of Japan's declining presence in the global economy, inbound tourism remains one of the few growth markets. Since the Tourism Nation Declaration in 2003, the number of foreign visitors to Japan has surged, increasing by 15% annually until 2019, with the economic scale also growing at an annual rate of 5%.
One of the most anticipated aspects of visiting Japan for foreign tourists is the culinary experience, a fact widely recognized. According to a survey by Japan National Tourism Organization (JNTO), "Japanese cuisine" ranks as the top attraction for visitors, with 70% of respondents citing it as a key reason for their visit.
On the other hand, many foreign visitors are often perplexed by the limited food options available in Japan. They may need to avoid certain foods for various reasons, including religious beliefs, lifestyle choices, or food allergies.
Globally, terms like Halal, vegetarian, vegan, and gluten-free are well-known, and many multinational companies have already made accommodations for these dietary needs as a standard practice. However, in Japan, it has been observed that up to 20% of foreign visitors report difficulties in finding suitable food, reflecting a significant gap between expectations and reality.
If Japanese food companies are considering expanding into the global market, inbound tourists can be regarded as a valuable potential customer base. Rather than viewing inbound tourists merely as a part of the domestic market, companies should recognize them as a future market segment and develop strategies accordingly. This approach allows for more efficient market testing and a deeper understanding of global consumer preferences without the extensive costs typically associated with international market entry.
In this presentation, I will outline specific strategies that leverage consumer needs and the 10X thinking approach to address this issue. The concept of 10X, primarily used in the tech industry, refers to bold ideas that break through the status quo. I will explore how this mindset can be applied to the Japanese food market, considering the potential for the market to grow to ten times its current size.