[9A] Design System

[9A-01] Research on co-creation process in service development for Generation Z - Part 1

Value analysis of Generation Z

*Yamato Kurio¹, Kazuki Kenmotsu¹, Shinji Watanabe², Kazuha Mizusawa³, Shinji Namba³, Kana Enomoto³, Kiyohito Yamada³, Naoya Ueno³, Nozomi Onishi³ (1. graduate school of CHIBA UNIVERSITY, 2. CHIBA UNIVERSITY design research institute, 3. SoftBank Corp.)

Keywords:New co-creation process, Values, Generation Z