[9A] Design System

[9A-04] Research on co-creation process in service development for Generation Z - Part 4

Practice and discussion of co-creation process using Backcast methodology

*Mihoko Tanaka¹, Watanabe Shinji², Mizusawa Kazuha³, Namba Shinji³, Enomoto Kana³, Yamada Kiyohito³, Ueno Naoya³, Onishi Nozomi³ (1. graduate school of CHIBA UNIVERSITY, 2. CHIBA UNIVERSITY design research institute, 3. SoftBank Corp.)

Keywords:New co-creation process, Backcast, Generation Z