Analysis of consumers' rice purchasing status and awareness of "Life Brand Rice" in Japan:<br />Possibility of promoting local agriculture and conserving paddy ecosystem through "Ordinary Creatures" branded rice

10:10 AM - 10:30 AM

[1D01-05-03] Analysis of consumers' rice purchasing status and awareness of "Life Brand Rice" in Japan:
Possibility of promoting local agriculture and conserving paddy ecosystem through "Ordinary Creatures" branded rice

*Zhang Yujie¹, *Koichi Ikegami¹, *Tadayoshi MASUDA¹ (1. Kindai University)

Keywords:Life Brand Rice, Willingness To Pay (WTP), Ordinary Creatures, Local Agriculture Promotion , Paddy Ecosystem Conservation

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