[03-2b]Social / Culture 14

[2PM-008-PC] Analyzing consumer’s preference using by contrast model

.*Shiho Ishibe¹, Yuki Tamari¹, Takashi Ideno², Kazuhisa Takemura³ (1.University of Shizuoka, 2.Tokyo University of Science, 3.Waseda University)

[Subject to Review of JPA Distinguished Poster Presentation Award]

Keywords:Decision Making, Preference, Consumer Behavior